Paradigme by Prada is a new Oriental Fougere for men, launched in 2025. Created by a trio of noses—Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville—it opens with Calabrian Bergamot and Musk, leading to a heart of Geranium, and resting on a warm base of Benzoin, Peru Balsam, and Guaiac Wood.